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Sports & Entertainment Marketing

Sports & Entertainment Marketing

80491-80492 Sports and Entertainment Marketing Grades 10 11 12 .5 credit
This course is designed to study marketing principles and concepts in the sports and entertainment industry. Instructional areas will include: An orientation to the sports and entertainment industry, economics, event execution, career opportunities, decision making, event marketing, advertising and promotion, and legal aspects/contracts. Classroom instruction will be reinforced through the use of outside lectures, case studies, possible field trip experiences, current periodicals, computer simulations, projects, and lecture/discussions.